---
id: how-to-read-markquart-s-featured-vehicle-pricing
title: "How to read Markquart's featured vehicle pricing"
category: guide
subtopic: understanding-featured-pricing
page_type: guide
source_url: "https://www.markquartmotors.com/featured-vehicles/new.htm"
tags: ["pricing", "offers", "incentives", "value"]
questions:
  - "What do the prices mean on the featured vehicles page?"
  - "How much can I save on a featured Markquart vehicle?"
  - "What are dealer discounts and customer cash?"
related: [featured-new-inventory, financing-offers]
dealer: Markquart Motors
---

Markquart's featured inventory displays pricing transparently so you can see the value:

**MSRP** is the manufacturer's suggested retail price. **Dealer Discount** is Markquart's reduction from that amount. **Retail Price** is what you'd pay elsewhere. **Customer Cash** and **Buick/GMC Offers** are manufacturer incentives. **Conditional Offers** may apply based on your situation.

**Markquart Price** shows what you pay after all discounts and available offers are applied-our competitive bottom line.

Since offers and incentives change regularly, exact numbers shift week to week. For current pricing on any featured vehicle or to learn which offers apply to you, call (715) 833-0444 or explore the full listing online.